Chris O’Dowd says “Imagine Video” fell flatJuly 14, 2020
It may sometimes feel like celebrities live untouched by the problems of our own lives, but Coronavirus has reminded us that we’re all the same. In the early days of the quarantine, a bunch of celebrities got together virtually under the direction of Gal Godot and Kristen Wiig to sing “Imagine” by John Lennon. But to many, it came across a tone-deaf. One of those people is Chris O’Dowd. While O’Dowd actually made an appearance in the video, the story he tells is one of good intentions that were completely out of touch with the public.
O’Dowd has been in just about every funny movie over the last decade and has really made a name for himself in comedy. When O’Dowd received a call from his Bridesmaids costar Kristen Wiig asking him to take part in the video, he definitely jumped on board. “I will do anything Kristen asks me to,” O’Dowd said, presuming the video was for a charitable cause Wiig was a part of.
The actor said the process of recording the video only took a total of five minutes, and he was unaware of exactly what he was submitting to. The backlash of the video was sizable. After the video was uploaded, everyone in the video received a lot of backlash and were all accused of being out of touch and he doesn’t believe the out of touch labeling was completely unfounded in the context of the video. “In terms of my interpretation to it, I think the backlash was justified,” O’Dowd said when discussing the out of touch video.
Although the video was filmed with good intentions, it came across as flat among the public and quickly became the subject of mockery. As the pandemic has caused unemployment cases to skyrocket, the Department of Labor being inundated with calls and cries for help. Businesses have suffered as well in practically every sector, forcing many doors to close for good because people cannot go in to shop. For those that don’t have access to the best care, there is always that added level of fear that catching the virus could kill them. The United States also has the highest death rate thus far with confirmed cases.
O’Dowd believes the now-infamous video was created with good intentions, but he understands how it fell flat, calling the video creative diarrhea. Instead of the knee-jerk reaction to create the video in order to help a friend the actor had, he now wishes he would have waited and taken what was going on to heart before reacting and creating what he calls “that thing we did that everyone hated.”
These days celebrities have adapted to the pandemic by promoting their own creativity. Celebrities like John Legend are having virtual home shows in order to give people the escape they need during the pandemic. Celebrities are also using applications like Facebook and using their live feature to engage with their core audience and provide them with a much-needed outlet for release.
O’Dowd believes that celebrities can help people the right way. He says that instead of trying to promote togetherness in their multi-million dollar mansions wearing their high-end clothing, celebrities can raise awareness with their platforms. Celebrities have all the tools at their disposal to help people through these difficult times if they choose to do so.