9 Marketing strategies to boost your business (Infographic)
Marketing has a big role to boost your business or brand. Whether you have just Start-up or already running a local or international business, Most of the time we spend in looking for ways to attract customers in your budget and method or strategy to achieve maximum success. There are dozens of startup internet marketing strategies out there for you to try, but unfortunately, you don’t have time to resources to try them all. So I have compiled some basic elements of marketing to help you to get a head start and will work for longer.
Best internet Marketing Strategies for every Business
A Lot of mistakes I had made in the past some were strategic or tactical. Most of I could only learn through my experience. However, things change quickly in the online world what work for a business at the time of launch before a year or years ago, isn’t necessarily what is going to work for today. But the roots of marketing are always same. Let’s start
Do you’ve set marketing, your goal and budget?
The act of planning is important. Without plans, our dreams are just that, only dreams. Every business is different, every market is different, and you can bet that every entrepreneur is different. So, therefore business marketing strategies of every business, planning, and its budget also inevitably different. Set your priorities and decide what do you need first? And what your long term objective? The basic marketing formula is raising awareness, to generate interest, which then leads to desire, and finally, prompts action.
Raise your brand awareness through Web Presence:
In the high competitive market where will you stand without a web presence? Web presence is the part of digital marketing in which you need to be present on social media and necessary to having your own website and blog. Let’s see how digital marketing is important for your business?
- Create a page on social media channel, but be selective
First of all, create accounts on social media with complete information that could aware about your brand to your audience. Now you’re thinking it’s so easy. But the Social media strategy is hard and irritating when comes in business marketing. Here’s the mistake that you can do is jump on all social channels at once. No, be selective because if your business heavily relies on graphics Facebook, Pinterest and Instagram are sufficient to boost your brand. Why would you waste your time on other social channels?
- Create your blog, apps, and website
You’ll need a rich blog site, Web apps, Facebook apps, iPhone apps and more. You need to make sure your website is fully responsive to all users’ devices, be they desktop, laptop, mobile, or tablet. Now you may ask why you need a blog. Actually, the blog is your marketing front foot. It enhances the company’s strategic positioning, promotes its product/service category, defines credentials, messages, and benefits as well as drive a successful thought leader and ‘challenger’ framework. Blog sites should be set up properly, designed professionally and managed tightly.
SEO is equally important
Search engine optimization is a technique to obtain higher placements on the search results pages of Google, Bing, Yahoo or other search engines in order to increase visits to their website that’s really tricky.
It can take a long time to start seeing results from your SEO strategies. One of the easiest thing you can do now to increase your search engine traffic over time is keyword research. A Keyword is a word and phrases that your target audience most often uses when searching for information or products that your business can provide.
Incorporate those keywords in your content, to make it more discoverable. The Keywords should appear in your title tags, body content, headings, image file names, and meta description so search engines can “see” that your content is relevant to the right searches.
Build your email list:
Email marketing is the powerful marketing strategy for the majority of online businesses. It offers a perfect opportunity to establish loyalty. People are more likely to be loyal and engage with a business that shows its humanity; take the time to announce new employees and an award. If you’re looking to save money here, sign up for MailChimp. They have a free email marketing service with great features, including pre-designed templates. Create a single landing page, put your SignUp form there, and start to building your email list.
Most of the people check their email on their phones, so make sure your emails are mobile-friendly, using CSS or smaller pixel width (smaller than 600px).
The Video says lots about your business than word alone. That’s why it has become a mainstream marketing tool. There’re different types of videos, you can promote such as an advertisement, free webinar, infomercial, product description, explainer video, product demo, customer testimonial, case studies, and success stories. But they should be carefully produced and executed as done in the wrong way or too fast they can backfire. Now decide the choose best way to promoting your video like through your website, YouTube channel, Vine, Instagram, Vimeo, or same as through other video channels.
Social influence is more important than social presence
If you really want social media to work for your business, then you should focus on influence rather than presence. It simply means to engage with your fans and in return, they commenting on your blog and social channel, re-tweeting your tweets, and share your content with their friend circle. Hubspot found that customers are 71% more likely to make purchases based on social media referrals.
Do survey, listen, learn
Getting feedback is the best way to constantly improving your business. After completing a service, choose an area where you need feedback or testimonials. Ask your customer to comment on their experience.
You can Offer a reward like free e-books, discount coupon, or something else to an audience who complete a survey online, or have printed surveys and pens on hand at your store—if you’re smart, have a customer complete a survey on her phone or tablet to get a discount before purchasing. The feedback is a great tool to highlight the areas that need improvement.
Don’t forget Google’s Local Offerings
Get a Google My Business account. By creating a Google My Business account, you can take control of the information about your business, such as hours of operation, address, phone number and website. Now, with the new local search ads, your business can appear on the Google Maps app or website. According to BCG Report, The Connected World, businesses that have an online presence grow 40% faster than those that don’t.
Now say hello to the online advertising program. A Google AdWords program is the best place to start as it is cost effective, flexible, results oriented and highly scalable. Following this Yahoo/Bing, Facebook ads and banner campaigns can be considered and developed.
Infographic of variety of business marketing strategies
The success of a startup will often depend on its approach to marketing. And to find the right kinds of marketing strategies that work best for you and your business is really difficult. Because has really anyone found that true strategy which will guarantee success? Actually No. It doesn’t exist, but the basic elements of the business marketing strategies remain unchanged that I’ve already described above.
Over to you
Finally, it’s your turn.Let me know if you’re using other tactics to boost your brand or business. You’re free to share your views and idea with us. If you’ve any queries please ask by dropping in the comment box below. I’d love to hear from you.
Happy and safe blogging.