Posted In: Global Business Expert
Over the past few decades, Steve Lesnard has become one of the most influential and insightful brand marketers in the sports world. His wisdom is helping brand understand how to effectively run campaigns and understand their consumers in the modern era. Steve Lesnard currently serves as the vice president of marketing at The North Face where he helped developed the release of their product FUTURELIGHT.
Globalization is a topic that looms large in the world of modern commerce. It seems no industry is untouched by the changing demands of the increasingly interconnected world of business. Where it was once only large multinational corporations that needed to focus on how the economies and political situations of foreign countries might affect their day-to-day operations, now even the smallest startup is forced to find their place in the world at large. For the modern entrepreneur to succeed in this environment, they need to seek out resources that are informed about the new global economy. Glen Wakeman, an internationally experienced startup consultant, is just such a resource.