Samuel Chibuike is the Head of Growth and Marketing, Bloom Africa. Samuel, who acknowledged he didn’t initially plan to become a marketer, said he had to do on-the-job learning and attend several marketing workshops to master the ins and outs of marketing. Throughout his marketing career, Chibuike has worked in different sectors, including transportation and education. In an exclusive interview with Business Insider Africa, he states some of the books that have helped him overcome fear and failures to become a better marketer. Chibuike also mentions that these books have enabled him to identify, analyze, and correct some of his failures and have seen him achieve more as a modern marketer.