Posted In: Marketing
Crafting a successful marketing campaign can be quite daunting and at times completely overwhelming. There are as many avenues for advertising as there are companies that need to advertise.
Over the past few decades, Steve Lesnard has become one of the most influential and insightful brand marketers in the sports world. His wisdom is helping brand understand how to effectively run campaigns and understand their consumers in the modern era. Steve Lesnard currently serves as the vice president of marketing at The North Face where he helped developed the release of their product FUTURELIGHT.