Drip marketing Campaign for businesses

September 7, 2017 - By 

When we’re talking about business success then we can’t ignore the role of marketing. Today your business is not limited to only showing banners or sends sales mail to your customer. Time has been changed. We can’t aspect much more with old methods. This time is to build a relationship with your customer to increasing your sales but how? Yes, with Drip Marketing campaign. Don’t be overwhelmed I’m going to discuss it. Let’s go.

WHAT IS DRIP MARKETING CAMPAIGN?

Drip is automated email marketing software that sends series of pre- written emails to your registered customer automatically over a scheduled time period. When customer behavior is changed or kicks off campaign it informs to the company at once. It helps you to engage with prospects and convert into sales leads then nurture these leads through special strategy without your direct involvement. In sort, we can say as” Autoresponder

Blogger Matt Wesson Shared the infographic of Drip marketing Campaign:

Benefits of drip
types of drip campaign

drip best pratices

HOW DOES IT WORK?

When any user subscribed to the newsletter it sends welcome mail at once, next pre-written mail will be sent on a scheduled date with correct information. Please don’t get here overwhelmed, all emails which are in the queue don’t need to write manually. So how could be done all this process with right way? Is it only copy-paste?

No, Actually Drip offers email tools, guidance, campaign blueprints,  analytics, and other needed tools that help you to take your business to the next level is your own. If you don’t see the sufficient increment of users, they always ready to return your money they have charged for monthly. You can take 21 days trial period.

Drip complete flowchart

    Image from getdrip.com

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HOW TO USE DRIP MARKETING CAMPAIGN FOR EFFECTIVE MARKETING:

If you’re using Drip, you don’t need to take the headache of third-party person, make a contract, learning strategy  and other lots of things.  Now the question is –how to scheduled your mail that works effectively and help to users engaging with the product. Let’s check here:

  1. First- Send welcome mail with just say Hello.
  2. Second- product related tutorial (How to use product via conducting seminar, offering Video, Audio, and through another method)
  3. Third- Helping mail (Send mail to users is they comfortable with product or need any help?)
  4. Fourth- How they keep in touch with you ?
  5. Fifth- Thanking mail (Say thanks to customers for choosing your product)

OTHER SCHEDULED EMAILS:

  1. Daily tips
  2. Special Offer and coupons
  3. Webinars related information
  4. When you launch or add new product in your store or website

Drip is complete email marketing automation tool which helps you in easy decision-making during low as low-budget.

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DON’T DO MISTAKES WITH YOUR CAMPAIGN:

  1. Don’t Go without any Goal
  2. Write emails with right way
  3. Don’t go with long emails
  4. Do Segmentation
  5. Mails arrange in Queue

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SPECIAL FEATURES:

Here we’ll discuss, using Drip marketing campaign is beneficial for your business or not. If, Yes then how?

  1. LIGHTWEIGHT WIDGETS:

Drip offers several opt-in lightweight widgets to increasing your subscriber that let you customize your form with your style and appear on your page where you want, without knowledge of coding.

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  1. SEGMENTATION OF SUBSCRIBER BASED ON THEIR BEHAVIOR:

This automated feature is useful for every domain maybe you’ve got e-commerce site, blogger, industry, software website, and other lots of option is there. Know your customer is the key to success for every business .Your targeted audience is your loyal customer but how would you do that? Drip solves this problem, they offer automated search engine to tag your customer based upon their behavior and interest. Automated mail not only received your subscriber but also other audience who regularly or often visits your sites.

It tracks your subscriber’s action on a particular product or topic, If they open the mail visit page through mail link, it tags all of them in software as an interested in the particular product. For this they also offer so many custom fields such as name, phone no., region, etc. to all users.So what have you decided?

  1. LEAD SCORING ALGORITHM:

They use lead scoring algorithm that identifies most engaging users by sorting and filtering method.  It helps in converting your leads into a regular customer. It works with the build, measure ,and learn the method.

  1. SUBSCRIBER PERFORMANCE ANALYSIS:

It provides you real-time analytics of subscribers activity on your site, how many subscribers visit your site for the first time, How many subscribers doesn’t response, How many are most active users, and how many closed your form. It helps in better decision-making for your business.

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  1. PRICING:

The vast majority of users want to take a look before spending money on any services. So they also offer 21 day trial period in which you can access your fully functional account and take advantage of every automated tool, drip has provided. Your card will be charged for monthly fees at the end of trial period. They take guarantee to convert your visitors into customers but If you’re not happy with it, they will refund your money.

According to Digital Marketer, faux survey emails get the highest click-through rates, so don’t be afraid to use this tactic in your email marketing strategy.

Finally, if you’re looking sophisticated and hassle free marketing option, Drip is the best choice for every advanced marketer.  It helps in identify your best leads and open the new way of prospects.

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OVER TO YOU

I hope you enjoyed this article please share around your social network. If you’ve any question or suggestion regarding this post ,please drop in the comment box below. I’d love to hear you more.

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