A complete guide to getting started advertising on Instagram
If you’re business, you can’t miss today’s post. Instagram sponsored Posts allow businesses to start advertising on Instagram and provide an opportunity to reach up to 1.5 billion huge audiences and 400 million monthly active users around the world. Instagram ads first appeared in the feeds of users in the United States on November 1, 2013.
In this article, I’ll explain to you how to setup your first Instagram ad and everything you’ll need to know about the Instagram advertisement.
What are the Instagram ads?
Instagram ads are in the form of Images and videos. You can distinguish them from a normal post by viewing “Sponsored” text above the top right corner of the photo.
Peoples can like the photo, follow the brand’s account, and visit the store directly from the Instagram feed.
Why should the Businesses look at Instagram?
Here are the main three reasons why small to large sized businesses should consider Instagram to promote their products and services:
- In September 2015, Instagram announced it would open up advertising to all users. That means it’s an open platform and anyone can advertise here.
- With Facebook as Instagram’s parent company, advertisers can tap into Facebook’s user data to target specific users. It allows the audience targeting by choosing specific gender, age group, and location.
- Instagram ads look just like any regular posts that help in audience engagement. Businesses can respond to users’ comments directly from their dashboard.
How to start advertising on Instagram?
Before to creating your first Instagram ad please make sure You must have :
- Your Facebook Business page
- An active Instagram account.
If you don’t have an Instagram account, your Instagram ads will use your Facebook page’s name and image. But personally I won’t recommend you to do that. Because when peoples would click on the Instagram account name and try to reach your profile, and realize that it’s not an active account they would be suspicious of the ad and less likely to want to interact with it or brand.
- Basic ad Images size and video duration:
- 1080px x 1080px for a square image
- 1200px x 628px for a landscape image
- A video up to 60secs long
Steps to start creating ads:
First of all, login to your company’s Facebook page and select the account you wish to use. Pages are specifically made for businesses, brands, and organizations, while regular Facebook accounts are for personal use.
Let’s start implementing steps:
Link Your Instagram Account to Your Facebook Page
This is a beginner guide so I don’t want to skip any single basic point. To creating an Instagram ad, link your Instagram account to your Facebook page. Here’s how:
- Go to your Facebook Page and click on ‘Settings’ at the top
- Here you’ll see ‘Instagram Ads’ option, tap it
- A screen will appear where you need to click on blue ‘Add an Account’ button.
- Now, A lightbox will appear and you’ll have the option to ‘Add an existing account’ or ‘Create a new account’. If you already have an account, type your name and password and press confirm. Otherwise choose the second option and signup for a new Instagram account right now.
Add creation Options:
You can create Instagram ads by using a following two different tools:
Choose any tool, you’ll need to consider both your company size and the number of ads you plan to run at once.
Below, I’ll show you how to create an advertisement using Ads Manager. Power Editor is an advanced tool that helps businesses to manage multiple campaigns or you’re looking for really precise control over your campaigns on Facebook.
- Go to the Ads Manager by navigating to this link: https://www.facebook.com/ads/manage/
- Then click on ‘Create Campaign’ or the green button ‘Create Ad’ in the top right.
Choose an Objective
Now, you’ll see several different campaign objective options to choose from here. The options presented, only six are eligible for use as an Instagram ads:
- Boost your posts (Page Post Engagement)
- Send people to your website (Clicks to Website)
- Increase conversions on your website (Website Conversions)
- Get Installs of your app (Mobile App Installs)
- Increase engagement in your app (Mobile App Engagement)
- Get video views (Video Views)
Note: If you choose option ‘Boost Your Posts’, you can only boost a post that has been published on your Facebook page recently.
This will make it easier for you to customize more than one campaigns if you created.
Choose your custom audience:
These are specific audience whom you’re going to display your product or service ad. So In this step You have to define the audience for your ad. Nothing is new here, all you need to fill the basic form with options such as:
- Create a New Audience or Custom Audience: fill all the required information.
- Choose Age, Gender, Languages:
- Select age and gender of the peoples whom your ad will appear.
- It’s not necssary to enter anything in the language field. If the audience of your ad uses a language common to the location, you have already chosen.
- Detailed targeting:Here, you can include or exclude peoples on basis of demographics, interests, or behaviors .Just click on the preferred field, and you will see a drop-down menu with full of options.
With Connections section, you can reach audience having a specific connection with your Facebook Page, App, or Event.
Set your placement.
Budget and Schedule
This option allows you to define money you would like to spend on your Instagram ad and when you would like it to show your product advertising on Instagram. Here’s the step-by-step process:
- In the Budget section, drop-down menu will show
- Here you have two options to choose –Daily Budget and Lifetime Budget.
If you choose the Daily budget option, you need to enter the maximum amount of money you will want to spend every day.
If you choose the second lifetime option, you need to enter the maximum amount of money you will want to spend during the whole period of time your ad will run.
Advanced options (optional):
- Optimization for Ad Delivery
As you can see, there are three different options – Post Engagement, Impressions, and Daily Unique Reach. You can find a short description below each option. Choose the one that suits your purposes best.
- Bid Amount
You can choose between Automatic and Manual bidding.
- When You Get Charged
Depending on the objective you have chosen, you will be able to choose how to be charged.
- Ad Scheduling
This option is available If you have chosen a lifetime budget for your Instagram ad. You can schedule your ad for specific hours and days of the week.
- Delivery Type
In the Delivery Type section, you can choose either Standard Delivery or Accelerated Delivery.
Ad Set Name
To finish the Budget and Schedule step, you need to give your ad set a name. And click on continue to proceed.
Choose your ad creative
The next screen gives you the option of uploading one image, a series of images or a video to use as your Instagram ad creative.
There are three kinds of ads you can run on Instagram:
- Single Image Ad;
- Multiple Images Ad. This is also referred to as the “carousel format.” It allows a viewer to swipe the image to see multiple images within one advertisement;
- Video Ad.
Set your page and links:
- Connect your Facebook page or an Instagram account .
- Enter the headline, text, Website URL, and a call-to-action button.
Add a headline.
Create a caption.
You’re permitted to write up to 2,200 characters but Facebook recommends you keep your text under 125 characters, which is displayed to your audience without click “more.” (Read this for tips on how to write good Instagram captions.)
Enter website URL:
Here you need to put the destination URL where users will visit .
Select a Call-to-Action.
There are several different options for your CTA button, depending on what the page you’re taking visitors to looks like. You can choose to have no button, or select any of the following:
- Learn More
- Apply Now
- Book Now
- Contact Us
- Hope Now
- Sign Up
- Watch More
preview your advertising on Instagram feed and all other different channels:
Once your image is uploaded and your text is set, check out the preview of your ad to make sure everything looks right.
Place the order:
Once everything is all set, you’re ready to place your order. Just click the big green button in the bottom left corner and this will take you Payment options page.
Report on the performance.
Once your ads are up and showing on Instagram, it’s important to keep an eye on how they’re doing. If you catch a mistake you made or your image isn’t doing as well as you’d like it to, you can go back ad setting dashboard and alter these things.
You can look at results of your ads in two places:
- The Facebook Ads Manager
- Your marketing software
How to Create Instagram Ads Using Power Editor
Power Editor is an another Facebook’s ad tool that allows you to quickly and efficiently create and track multiple ads. It offers you to do:
- Group ads into ad sets and campaigns, so you can monitor their performance easily.
- Edit ads – this feature is great, because it facilitates your A/B testing, giving you the opportunity to easily change those parts of your ad that do not work well.
- Organize your ads and campaigns within single shade
- Easy to update with latest features
For as little as $1 per day you could be advertising your latest blog post in the Instagram newsfeed, and getting more clicks through to your website. And because Instagram is owned by Facebook, you’ll be using the targeting power of one of the biggest consumer databases on the planet!
I hope you enjoyed this complete advertising on Instagram guide. If you’ve faced any issue during set up your ads either on Instagram or Facebook, Please drop the comment below , I’ll response you ASAP.