Should You Spend Your Advertising Dollars with NewsWatch TV?
Crafting a successful marketing campaign can be quite daunting and at times completely overwhelming. There are as many avenues for advertising as there are companies that need to advertise.
So, where do you start? If you’re going to hire an outside company to help you advertise or market, then it’s a good idea to go with a reputable company with proven results. After all, isn’t that what you’re chasing? You want return on investment in the form of new customers and increased revenue. It’s not enough to settle with “well, at least we achieved some brand recognition.”
Now, there are marketing companies that will help you tackle various forms of marketing, but today we’re going to address one avenue that will allow you to get yourself out in front of the customers you want to buy your products or services. As the title of this article suggests, today we’re going to talk about the efficacy of TV advertising. And specifically, we’re going to highlight a leader in the sphere that has proven results to back up their reputation.
NewsWatch TV is a national TV show with a presence that spans three decades. While their format has changed over these past 30 years, one thing has remained constant – their dedication to working with clients for mass exposure at affordable costs. NewsWatch as it exists today is a tech-oriented show that features reviews on products and services that they think their audience would find helpful or interesting. This simple concept is how they draw a large audience in show after show.
Speaking of audience numbers, they currently air on AMC and ION, beaming out to nearly 100 million households, hitting every major TV market in the country. So, if we’re talking a start-up app or company gaining exposure on the program, we’re talking major numbers that otherwise might seem impossible. As mentioned already, they keep their price point affordable, allowing them to work with small and medium-sized companies who most likely have not yet had a chance to advertise on TV outside of local programming, if they’re lucky.
The majority of NewsWatch’s clients fall into the small- to medium-sized category, but they’ve certainly worked with a number of major brands as well. In recent years they’ve counted companies like Intel, Google, Audi and Ford as clients. With an audience that size, they attract clients who want to leverage it for maximum exposure to new customers.
An episode of NewsWatch usually includes primarily paid segments for clients, but in order to maintain a level of integrity and trust their audience has come to expect, they also feature a number of unpaid review segments. In these reviews, on-air personalities are encouraged to give a completely unbiased take on a product, app or service. If they honestly don’t like it, they won’t hold back, giving the negatives as part of their review.
Another way they maintain audience retention is by including an entertainment element. They not only keep the tone and format engaging and humorous, but they also cover the entertainment world with regular movie and show reviews. They even welcome on the occasional A-list celeb to speak on their newest project. Recent guests have included Dwayne Johnson, Jennifer Lawrence, Chris Pratt, Bradley Cooper and others. Audiences usually tune in to see who might drop by the show. If a celebrity in the entertainment or even the sports world is plugging a new product, there’s a good chance they’ll make their way to the NewsWatch show.
This model has proven successful for the company as they’ve grown more in the past 5 years than in the previous 25 years. In fact, they are listed as number 775 on the 2019 Inc. 5000 list. The prestigious list includes the fastest-growing privately owned companies in the U.S. Placing not only on the list but in the top 1000, means they’re doing something right.
“Companies that made the list, on average, have grown sixfold since 2015,” Inc. editor in chief James Ledbetter said to those that made the list. “During a stretch when the economy grew just 12 percent, that’s a result most businesses could only dream of.”
This is another important thing to keep in mind when deciding to work with any marketing company – are they themselves successful? It’s hard to imagine a company would be able to help you attain success if they can’t even achieve it themselves.
Staying true to their model and working hand-in-hand with clients to produce review segments of tech that audiences find fascinating, resulting in interest and eventual sales, has made NewsWatch TV reviews successful but also unique in the world of tv advertising. Though, the best way to see if a company can produce results is to look at some of the clients that have worked with them. Client success, after all, is the only true measure of NewsWatch’s success.
Floatti is an LA-based company looking to upend the luggage industry with innovative designs. Their unique line of traveling accessories includes not only vintage-inspired luggage but also built-in digital scales and luggage trackers. The whole idea is to make travelling a lot easier.
As the company geared up to launch their new Floatti Super Suitcase, they knew they were going to have to launch it with a bang. To do this, they wanted to bring in as much revenue as they could in the first 30 days of launch. If they were able to do that it would give them the traction they needed to make it a rolling success.
They turned to NewsWatch and hired them to create a one-minute segment on their show that would highlight all of the unique features of the one-of-kind product line. NewsWatch would also flank the airing of their show with a massive push across their social media presence.
The result was a resounding success. During their NewsWatch campaign, Floatti brought in a staggering $714,419 in sales with over 1,100 new customers flocking to their brand. In addition to the national TV audience exposed to the Floatti brand, the campaign also racked up a “modest” 1.2 million impressions from their online campaign.
Avanca is a moderate-sized company founded in 2008. Their primary focus is on designing and creating smartphones, tablets and laptops with a large presence in Europe, Asia and Africa. When they hired NewsWatch they were looking to heavily promote the Ockel Sirius B Pocket PC to bring in as much revenue as possible during the launch of this new premier product.
In collaboration with Avanca, NewsWatch got to work crafting a one-minute promotional video that would work as a segment on their TV show as well as a stand-alone promotional piece. In addition to airing on their national show, they would also promote the Ockel Sirius B Pocket PC across their robust social network for further exposure.
The product launched simultaneously with the NewsWatch campaign and the result was nothing short of spectacular. Avanca reported $456,551 in revenue for the Pocket PC in just the first 30 days of launch. That was almost 30 times the figure they had set out to achieve. The launch of the product was beamed out to over 96 million households and saw over 1 million online impressions. That kind of exposure couldn’t help but make the campaign successful.
“We worked with NewsWatch and it was one of the main reasons why the [launch] was successful,” Nathalie van Wijkvliet, Avanca Marketing Director, said of the experience.
The success of this initial campaign saw Avanca working with NewsWatch on several other crowdfunding campaigns. “It’s great working with NewsWatch, we love it,” Wijkvliet said. “We highly recommend working with the NewsWatch team.”
At the top of this article we posited the question – should you spend your advertising dollars on TV advertising? Obviously, the answer wasn’t a simple yes or no. The best way to move forward is to make an informed decision, which is why we took the time to give you the full picture as it relates to one specific TV advertising show. So, yes, you should spend your advertising dollars on TV advertising as long as you do your research and know that the company you hire can deliver tangible results.
If NewsWatch is any indicator, marketing through TV advertising is a viable option for virtually any company. Small, medium, large – they can all afford to work with this unique marketing company. The only ones who might find it difficult are the new start-ups who still find it difficult to pay for Wi-Fi.
If this is a method of advertising you’re looking to pursue, you can’t go wrong with NewsWatch, but whoever you decided to go with, make sure they offer the level of benefit and return this one-of-a-kind company offers with similar cost-effective pricing.
NewsWatch circumvents the “normal avenues” for national exposure. Combining a unique TV model with intense social media promotion, they have proven time and again their ability to navigate clients toward success. Results are all that matter when you’re launching a marketing campaign and NewsWatch delivers.