Is your site mobile friendly?- Mobilegeddon update

September 7, 2017 - By 

In today’s era no-one is unaware from the usability of the internet and its increases day by day. Twitter, LinkedIn, Facebook and other social sites are always on our thumbnail, not only use it for connecting Peoples but also we get many useful updates through it. Due to this Google give the preference to mobile users and has been launched mobile friendly algorithm in the form of update named as Mobilegeddon.

The Mobilegeddon update is initially announced in 2014 and finally rolled out on 21 April 2015.It affected many of sites search engine ranking as mobile friendly sites are moved up and non-mobile friendly are moved down in Google’s mobile search results. This change is greater than as predicted. Because may you have noticed Google telling to the mobile user which sites are mobile friendly as they can easily find out the better result with a positive experience.

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Google announced the change on its webmaster blog to explaining how the change will affect the websites ranking:

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact on our search results. Consequently, users will find it easier to get relevant, high-quality search results that are optimized for their devices.”

The aim of Google to make the internet as mobile friendly as possible. So they purposely hyped the impact to incentivize websites into migrating to mobile friendly. No doubt, most of marketer and website owners already aware from this update and they have been taken action to make their site responsive. But still, many branded website is not mobile friendly.

mobilegeddon update


According to the American apparel- the sites contain small text and link closer together fails in the mobile friendly test. If you want to ensure about your website is responsive or not, use Mobile-Friendly Test tool. If your website is fully optimized for mobiles, you’ll get the success message .See screenshot below:

mobile friendly test for mobilegeddon

It also brings out the ways of improving the mobile-friendliness of your pages.

If your website and pages are not ready for mobilegeddon update, you’ll get the following error message with detail, why your website failed in this test:

non mobile friendly for mobilegeddon update

It seems like you need to redesign your website to fix each error and recheck installed plugins. If you’re confirmed that theme is responsive, it means error with any plugin but if you don’t have idea problem is what? It means you’re at ground level that needs time with knowledge.

But don’t worry you can take your time to make your site fully optimized for mobile. Because it doesn’t impact on desktop Google search ranking result.


The website for company or blog is like a business that’s run with you for a long time so you can’t take any risk. Google has shared their recommendation as well as some of the most common mistakes when building a mobile site. Let’s go and continue:


Choose a responsive theme for your blog or website .If you can’t afford any costly themes then you can check ThemeForest and theme junkie marketplace where you could get a premium responsive mobile friendly theme in your budget. It provides the same result of the same content and same URL from different viewport (Tablet, mobile, and desktop) for better user experience. So Google recommends a responsive pattern to all website owners.

Every device supports different screen resolution, definition, and orientation. Some are landscape, some are a portrait, and still other even completely square. So responsive pattern uses the flexibility that adjusts everything according to devices and user don’t need to scrolling, zooming, and panning.

What does it mean for your site?

  • All we know and most of we do, we’ll give a 5-8 sec to loading any website or web page otherwise abandon it and go for its alternative site (If we unaware of the content). Here I am talking about mobile users, So Google says:
  1. Try to Make your mobile pages render in under one second
  2. Make the mobile web faster

All its done if you make your site optimizing for mobiles. If you want to check that why your site taking a long time to load use Google Page Speed Insights tool. It provides all detail and errors during accessing your site.

  • Most of the videos are only played on Desktop . To correct this problem, Google recommends use standard HTML5 tags to include videos and avoid content format. So only the safe solution of it offering “transcripts”.

comparison for mobilegeddon update


You could also build a separate mobile website for better mobile optimization. It’s not necessary if you‘re set up with the mobile version of the desktop website. It’s indeed ok for the criterion of Google requirements. But you have to ready for disruptive user experience who faulty click on a mobile link from their desktop. This is a just option that intended to provide mobile optimized site without disturbing desktop version of the same URL.


The only aim behind all these changes to provide better user experience without matter what device you’re using to accessing the site. Google want to encourage all site owners to include transcripts with videos and audio for the long run. This is actually very good for Google users and marketers alike. Because it all better meets the need of customer or readers and reduces the friction on your site.

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The impact of Mobilegeddon update was indeed significantly greater than originally as predicted. According to Adobe research 12% drop in traffic of sites that were not mobile friendly. The mobile friendly algorithm is a page by page signal so it can take the time to show its impact. So I want to recommend all site owners and marketer, take this change positively. Because ultimately these developments are lead to more conversion and revenue for your company.

Still, have any confusion regarding this article? you’re free to ask your query by dropping in the comment box below.Please share this article with your social network. Stay connected.

Posted In:  Blogging

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