TeleBrands’ Rise To Success
Over the course of its existence, TeleBrands has brought some very well-known products to the attention of the television viewing public. TeleBrands is now a multi-million dollar, worldwide success story. However, the company had humble begins, and it rose to success over time.
AJ Khubani worked and saved money during the time that he was a college student. At the end of his college term, he had amassed a savings of about $20,000. He had a product that he invented that he hoped would rival the Sony Walkman. Mr. Khubani decided to advertise his new product in the National Enquirer. That product only made enough money to break even. However, Mr. Khubani was inspired to create and find other products to market. From this small beginning, TeleBrands was born.
Over the course of the next few years, TeleBrands offered some products, and the company had a few successes. The first major success for the company came in 1987 when TeleBrands launched Ambervision Sunglasses. TeleBrands decided to use television commercials to market the product, and it became an instant hit with consumers.
The company also decided to market Ambervision Sunglasses in some stores. Packaging was created, and the “As Seen On TV” logo was created. This famous logo would go on to grace the boxes of many products marketed on TV and eventually sold in major retailers by TeleBrands.
Over the course of the last several years, TeleBrands has gone on to market many new products, and the company has brought fame to two pitchmen. Billy Mays marketed many products for TeleBrands, and so did Anthony Sullivan. Anyone who watched TV over the last two decades is very familiar with these two men.
One of the major successes of TeleBrands since the Ambervision Sunglasses breakthrough has been the Ped Egg. This is a product marketed to help soften up hard calluses on a person’s feet. This particular product has sold over 50 million units around the world.
TeleBrands is always looking for new products to market on TV and sell in stores. In order to find new products, the company holds a special day for inventors each month. These days are held in different cities throughout the US. Inventors are allowed to come and present their ideas to Mr. Khubani in the hope that the product will be picked up by TeleBrands.
TeleBrands is now over 30 years old. This company that started with small beginnings is now a global business with a presence in over 70 countries. The company is always on the lookout for new and exciting products to introduce to consumers.