The Client-First Approach to Finance: Graeme Holm and Infinity Group Australia

June 25, 2018 - By 

When Graeme Holm launched Infinity Group Australia in 2013, his goal was to help everyday Australians improve their finances and secure their futures. Since then, Holm’s customer-driven approach has gotten proven results, and Infinity Group Australia has become one of Australia’s fastest-growing debt reduction and money management services.

In a recent interview, Holm sat down to discuss his approach to finance, business, and life.

About Graeme Holm

Graeme Holm is an MBA Top 100 Broker and the director of Infinity Group Australia, with locations in Bella Vista, Cronulla, Melbourne, Brisbane, and Port Macquarie. Holm’s career in financial services spans over 17 years, with his first decade spent in a Big Four banking environment.

There, Holm became frustrated with pushing just one branded products and services and with Australian families receiving a poor deal from financial institutions. In 2013, Holm and his partner (in life and in business), Rebecca Walker, combined their passion for finance and their desire to get a better deal for Australian families, and Infinity Group Australia was born.

About Infinity Group Australia

After spending six months in research and development on problems with the Australian mortgage market, Graeme Holm found a lack of ongoing support, advice, guidance, and services for families. Infinity Group Australia changes this approach, providing a personal banker to help clients pay their loans off as quickly as possible. Clients receive monthly performance reports, detailed reviews, and assistance developing and maintaining budgets to ensure their success.

And the approach produces results: 100% of clients pay more off their home loan in the first 3 months with Infinity Group Australia than they did in the entire 12 months prior with the old bank structure. With guidance and support from Infinity Group Australia, clients eliminate an average of $41,000 in debt within 12 months.

The award-winning Infinity Group Australia offers services in debt reduction, wealth creation, and retirement solutions.

From Idea to Reality

When Graeme Holm and Rebecca Walker opened Infinity Group Australia’s first office, they had a couple of desks and one big idea: to transform the Australian loan market. Holm understood that most clients live paycheck to paycheck and make only minimum loan repayments across the 30-year term. He aimed to change that.

“At Infinity, we brought to life the concept of ongoing guidance and support throughout the life cycle of the client loan journey. Think of a ‘personal trainer for your finances.’ If you go to the gym with a personal trainer, you will get better results than without one,” says Holm.

And this sentiment rings true for Infinity Group Australia’s clients. They repay home loans with 30-year terms within 7-10 years on average. Holm says it’s all about having the right structures in place. “By having a financial coach, sticking to a weekly cash-based budget and depositing all other forms of income directly into a fully transactional loan account, you reduce daily interest charges and learn to live on the weekly budget. If you combine these strategies without falling victim to excessive spending like those new shoes or that new Tech gadget, you can and will repay your home loan in record pace.”

Infinity Group Australia Reviews

Holm explains that most borrowers love Infinity Group Australia’s supportive approach. Clients can go to work and spend time with their families while knowing that the bills are taken care of. This removes a great deal of stress.

Infinity Group Australia reviews confirm that Holm and his staff help ease their clients’ financial concerns. Customers emphasize that Graeme Holm and his team are friendly. They genuinely care about their clients’ families and make the process comfortable. Client Rachel Ninham says, “The kids are happier because we are happier, less stressed, have fun, and laugh again.”

Families also credit Infinity Group Australia with helping them reach their loftiest financial goals. “An expert told us that we were not in a position to buy an investment property. Since joining Infinity, we have four and own our own home,” say Andrew and Karene Shephard.

NRL player Jayson Bukuya says, “Thanks to the Infinity team, we’ve now purchased our first family home, which we never thought we’d be able to do.”

Collaboration and Customer Service

So what is the key to all this success? Graeme Holm says collaboration has played a key role in bringing his idea to life. “Through collaboration, we find that people and ideas are stronger. We have a strong culture within our business and we encourage employees to fill the suggestion box, share innovative ideas, and collaborate with other industry professionals,” he explains.

Excellent customer service, too, has been instrumental in the growth of the business. Infinity Group Australia provides customer-centric products and services, and they are devoted to creating a positive customer experience. “Our entire business is now guided by CX and we most recently won the Customer Experience Management Award’s 2018 ‘Overall Best Organization CX’ in Australia.”

Infinity Group Australia also gets involved with the community, giving away a Jeep and a $30,000 home renovation, providing need-based dance studio scholarships, and sponsoring the Cronulla Sharks. (That same year, the Cronulla Sharks went on to win their first NRL Premiership, perhaps coincidentally.)

In addition to collaboration and customer service, emerging trends in Fintech excite Holm. Moving forward, he plans to combine Fintech with CX “to deliver exceptional customer-centric outcomes.” Holm uses Fintech, specifically My Prosperity, to manage his clients’ financial performance and monitor his own financial position.

A Day in the Life of Graeme Holm

In his own life, Graeme Holm applies the same principles of positivity and productivity that drive his business. He starts the day with physical and mental exercise (reading a book or listening to a podcast). He also maintains a personal schedule that is divided into 30-minute increments to maximize productivity.

Holm separates daily tasks into two categories: transactional and transformational (things that will change his business). Transactional tasks are delegated to appropriate staff, while Holm attends to transformational tasks himself.

After evening client meetings, Holm creates a list of his top five transformational actions for the following day. “Before saying goodnight, I make a commitment to these actions. Nothing gets in the way of these five goals.”

One productive habit Holm recommends to others is dealing with the most difficult order of business to start the day. “If you tackle the most difficult thing first each day, it will propel you into the day with confidence and charisma. You will walk a little taller and speak a little more confidently,” he says.

Advice to Entrepreneurs

Holm says his most significant business hurdle to date has been “finding equally passionate and genuine industry talent.” He advises other entrepreneurs, “Stay true to your passion and success. Stop searching and focus on your core objective. The right talent will present itself, and it is usually when you’re not looking at all.”

Aspiring entrepreneurs also shouldn’t be afraid to offer value for free, Holm says. Offering a business owner a free consultation to reduce expenses or increase productivity may land you a paid consulting opportunity within the firm. “My personal motto is if I have delivered so much value for free, imagine what value is aligned with my paid service offering!”

When asked for a book recommendation, Holm names The Art of Thinking Clearly by Rolf Dobelli. He reads it at least twice a year. “I highly recommend this for all entrepreneurs,” he says. “It mentions one of the most profound business shifts I have ever experienced.”

What’s Next?

Since Infinity Group Australia’s humble beginnings with a couple of desks, the business has expanded to include five locations, one dedicated specifically to sports and entertainment. The company has won numerous awards in customer service, innovation, and more.

In the future, Graeme Holm and Infinity Group Australia will continue coaching Australian families to financial fitness and secure futures.

Posted In:  Entrepreneurs
19  comments
19 Comments
  • Thanks for sharing the article about “THE CLIENT-FIRST APPROACH TO FINANCE: GRAEME HOLM AND INFINITY GROUP AUSTRALIA”.Infinity Group Australia reviews confirm that Holm and his staff help ease their clients’ financial concerns. Customers emphasize that Graeme Holm and his team are friendly.

  • Great to see a company put the customer first, too many greedy businesses and corporations that put themselves and making money first. I will have to see if they keep their word or if theyre just all talk no action just like so many others. Great article and keep up the great work

  • Jenifer Lapinski June 27, 2018 at 11:08 pm

    This is very informative and well described. It’s easy to understand all the points being made about clients and finance. The book recommendation by Holm’s was great. I will have to read that book and learn even more from it. I enjoyed it a lot and will share what I learned with all my friends.

  • This company is doing alot of great things to help people in this economy budget their money and have a positive effect

  • Thank you for this summary, much appreciated!I was able to understand everything even it was totally new topics for me.learn lots of things that was unknown,but it was really so much informative with awesome presentation,thanks for sharing this great info.

  • This actually makes so much sense. I hadn’t really thought about it like this, but I think you lay out your argument in a perfect way. I am going to have to give this a shot now and see if it actually works. I will let you know the progress!

  • I really like this post for two reasons, number one it’s really nice to know that there’s a financial institution that is still willing to help the common person obtain their financial freedom or Independence if you will.

    I like that Graeme actually puts his personal feelings and passion for what he does, in a world were there so many bad people it’s nice to know that there are few pinpoints of light still left.

  • That’s incredible. So rarely do you find such selflessness, especially when money is on the line, much less someone willing to take their time and spend the effort to HELP other people at their expense. IN a world where banks all seem like they are out to get us and as much of our money as they can, this is truly inspiring to see someone working against the flow.

  • I love these ideas – I think he hits the nail on the head, for sure!

  • Very successful guy and interesting article, this is really helping and I hadn’t really thought about it like this, but I think you lay out your argument in a perfect way.
    It’s easy to understand all the points being made by the author, keep it up and i expect more from you

  • It’s pretty cool that he can start each day with physical and mental exercise and still run a business! I always think of successful entrepreneurs as sacrificing their health to succeed, but it is good to know that there is another way out there to go forward. Working for free to sell services later is an interesting idea, but I know that would feel bad in the moment! Still, though, you have to admit that his approach has been rather successful.

  • Finally a company that puts the customer first. Graeme Holm is such a positive person and wants to see the best happen for everyone. With such positive reviews, it sounds like a great place to work and a great place to do business. Productivity will be there when they put the customer first.

  • Starting the day off with physical and mental exercise seems to be such a common strong point we share in common. No matter how overlooked it is, health is always number 1!! Maintaining your body is just like maintaining a car or anything else.. Aside from that it’s nice to see a company for the customer.. Nowadays that’s rare. (lol)

  • It is good to see people in business and finances working in the interest of families and society. This article game me a good primer as to who this man is and why he is special. He seems to be very passionate about his work and the interests of everyday people. I wish him success in his endeavors.

  • Graeme Holm and Infinity Group Australia changed their approach to make it better. Clients can now pay more off their home loan in the first 3 months than they used to be able to and that’s great news. I think Graeme Holm and Infinity Group Australia really cares about the people.

  • Great informative article on how living can be made much easier by a better way to pay off your home loans. With a super impressive resume Graeme Holm is an MBA Top 100 Broker and the director of Infinity Group Australia has great knowledge and a very trusted top notch source for sure! Thanks for the article.

  • Really interesting read. Its was nice to see some companies put cutstomer service near the top of their approach. It was also interesting to read how he goes about his day and seperating tasks into two different categories and delegate the tasks as needed. Looking forward to reading more about the compnay and its future

  • It’s nice to see a corporation put finally the consumer in front of money for once. Hopefully they can provide their customers with the consistent service that they strive to accomplish.

  • I love these ideas! Its was nice to see some companies put cutstomer service near the top of their approach. Graeme Holm and Infinity Group Australia changed their approach to make it better. Finally a company that puts the customer first. It’s easy to understand all the points being made by the author, keep it up and i expect more from you.

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