Why Wildfox Couture LLC Has Succeeded Selling Apparel To Women
Several clothing companies dominate the world; however, Wildfox Couture LLC is a common name in the women’s apparel industry. This a company that has dedicated its services to the manufacture and distribution of women’s clothing and other attire associated with women. Since 2007, when the company was founded, it has never relented in producing some of the best quality clothes, which have not only placed it in the limelight of women but also the world.
In the clothing sector, it is hard to succeed due to the prevailing competition that has remained constant for many years. All apparel companies find it hard to remain in the market without significant management decisions that keep the company organized and working hard to remain relevant. However, this entity focused on women’s niche, which has been one of the standout marketing decisions in recent times. By selling to women only, the company has been enjoying the following benefits.
1. Trends influence women
Manufacturing, distributing, and marketing clothes to women is one of the simplest business activities. The trends highly influence women in the fashion industry, and they will easily spend their resources to acquire various fashion products. Wildfox Couture LLC deals with fashion items, which has made it the most relevant apparel company in the industry. Women will always want to have the new item with them, which forces them to spend money, as compared to men who barely understand trends in the clothing sector.
2. Women are Impulse Buyers
Any company that has heavily invested in women’s products knows that they are impulse buyers who will spend their income without much planning. Therefore, the company only needs to make sure that it has products that will appeal to their emotions thereby forcing them to spend their money on various resources. Thousands of companies selling women’s clothing and other female products concentrate on emotional appeal so that they can lure buyers.
3. Women Spend more than Men
Various research studies show that women spend more than men when it comes to apparel and other fashion products. The issue of emotional appeal and impulse buying plays a critical role in the decision making process among women. At any given time, women are likely to spend more on clothing than women, which is one of the reasons why Wildfox Couture LLC has remained relevant in the clothing industry.
4. Influence on third Parties
Wildfox Couture LLC must have known the influence women have on their peers and other close friends. There is a high chance for women to refer other women to a specific product than men. Therefore, the company has been using women as unconscious marketers, who will buy from the company and then spread the word about the company, which brings about thousands of customers.
All companies in the industry would like to carve a niche that does not only spend a lot but the one that is easily influenced and willing to refer other customers. Selling apparel to women is the ideal way to go, and Wildfox Couture LLC seems to have mastered the trick.