How Kushy Punch Is Fighting Opioid Addiction With CBD

How Kushy Punch Is Fighting Opioid Addiction With CBD

December 30, 2019 0 By Stephen Callahan

Southern California-based edible brand Kushy Punch has cemented itself in the upper echelon of THC and CBD products since its inception in 2014. Now, the popular brand considers how it might be able to fight a national epidemic: opioid addiction.

Who Is Kushy Punch?

Kushy Punch, founded by acting CEO Ruben Cross, is a reliable and innovative edible brand serving the state of California. In 2014, Cross decided to branch off from cannabis cultivation and instead focus on building a brand.

And for Cross, building a brand meant establishing consistency. To him, consistency “was of paramount importance, particularly as the industry was poised to come above ground and become mainstream.”

Such consistency took the form of dozens of THC and CBD-infused products. Touting the line “feel the power of the punch,” Kushy Punch sells organic, non-GMO items birthed from a lab intent on using only high-quality oils, natural ingredients, and compliant packaging. A reliable experience for its customers begins with safety, and a safe, reliable experience is what you get from Kushy Punch.

Fighting Opioid Addiction

The 2018 U.S. Farm Bill legalized hemp by reclassifying it as an agricultural product instead of a drug. This is a hugely important distinction because hemp might be able to help with addiction.

What Is Hemp?

Hemp is a cannabis plant with an ultra-low (0.3 percent or less) THC level. So low, even, that it wouldn’t show up in a blood or urine test. What this means is that hemp won’t leave users with the traditional feeling of being “high.”

However, despite the lack of THC, what hemp does have is CBD.


CBD (cannabidiol) is a non-psychoactive chemical compound. So, unlike THC, it won’t give its users the feeling of being high. But it does interact with receptors in our brains and, particularly over the past few years, has begun to be recognized as having many potential health benefits.

Among these benefits is its ability to treat anxiety, depression, and pain. And what brands like Kushy Punch are doing is exercising all possible ways to make CBD available for safe public consumption.

Just last year, Kushy Punch launched a line of CBD products that won “Best CBD” at WeedCon in Ojai, California. This included a 500mg disposable CBD vape, 30ml tincture (an alcohol-based extract), 1000mg CBD oil dispenser, and 1000mg vape cartridge.

Says Safety Harbor Capital (a business consulting and trading company) CEO John Williams, “The CBD market has gone from a black market to a full-blown medical segment of the economy. Now is the time to consider a look at some of these early-stage companies.”

Kushy Punch is one of these brands. With founder and CEO Cross’s attention to quality and the limitless expertise of Kushy Punch Chief Scientist and Director of Research and Development Carolina Vasquez (who DOPE Magazine proclaimed as one of its 2018 Outstanding Women in Cannabis honorees), the industry luminary continues to define CBD’s capacity for good.

Can It Help With Opioid Addiction?

CBD might be able to help stifle the general craving that highlights addiction. Yasmin Hurd, director of the Addiction Institute in Mount Sinai in New York City, conducted a study in which participants were given either an oral CBD solution or an inactive placebo. These participants included both men and women with a history of heroin abuse (despite not being users at the time of the study).

After receiving either the CBD or a placebo, participants were shown videos containing neutral and drug-related imagery. According to Hurd, the “findings indicate that CBD holds significant promise for treating individuals with heroin use disorder.” In fact, the study found that those given the oral CBD solution were less prone to cravings and anxiety as a result of the drug-related imagery.

Effective use of CBD in battling opioid abuse would be a huge win for a country that sees thousands of drug-related deaths each year. It would also present opioid abusers who are struggling to get clean with another treatment option. Currently, methadone and buprenorphine are used to treat opioid abuse patients. However, due to the stigma and further addictive risk of such treatments, many of these patients opt not to pursue treatment.

It’s Bigger Than Charity

Here’s what Cross told DOPE Magazine in 2016: “I think it goes beyond charity. It’s hard to live in a world and be really joyful when you see so much suffering. I think we are blessed to be in the industry. I can’t imagine doing anything else at this time that would make such a huge impact on human health.”

Clearly, Kushy Punch is more than a brand for Cross. It’s a calling. He doesn’t just see Kushy Punch as a supplier of THC and CBD products. In fact, defining Kushy Punch as such would minimize its true social impact.

Since its founding in 2014, Kushy Punch has made yearly donations to organizations like the LA Food Bank, Wildlife Waystation, GiveDirectly, and various veterans empowerment charities. According to Cross, the infancy of the cannabis industry allows Kushy Punch and other forward-thinking companies to develop pillars of philanthropy, humanitarianism, and community development. Kushy Punch isn’t just looking to guide the industry; it plans to leave its mark across the country.

Interested in Learning More?

With CBD’s growing relevance comes Kushy Punch’s own growth. Don’t miss the journey as the award-winning brand continues to push the envelope with its products and educate consumers about the wide range of benefits that CBD offers. Visit the Kushy Punch website today to see all of the company’s products and learn more about this expanding industry.

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