How April Anthony is Adjusting to the COVID-19 PandemicJuly 6, 2020
April Anthony is a big name in the home healthcare industry, and generally in the American business community. She is a force to reckon with when it comes to turning failing businesses into profitable ventures. This is precisely how she got her start in the home healthcare industry. Unfortunately, however, the COVID-19 pandemic has brought about challenges that she could not anticipate. The fact that she is in the healthcare industry means that her business feels the effects of the pandemic rather acutely. Here is how she is coping and navigating the murky waters of this 2020 pandemic.
April’s Approach to the COVID-19 Crisis
When the WHO labeled COVID-19 a global pandemic in March this year, April knew that she had to act fast. The disease put her over 8,000 nurses at risk, and her patients were particularly vulnerable to the virus. Most of her patients are elderly and terminally ill. If her company, Encompass Health, was to survive the epidemic, a lot of stringent measures had to be taken promptly.
Thankfully, Anthony is no stranger to adversity when it comes to managing businesses. She might have had a lucrative career start with a job at Price Waterhouse, but she has had to fight hard to keep her businesses thriving.
Her first opportunity to be a business owner presented itself in the ’90s. At the time, she was working with a friend in managing a collapsing home healthcare venture labeled Liberty Health Services. She struck a deal with her employer that if she could turn the company that was $150,000 in debt into a profitable enterprise, she would own the company. This was not an easy task since investors were hard to come by. However, through sheer determination and force of will, she was able to turn the company around into a profitable venture within a year.
But this was far from a happy ending to her story. She eventually sold the company to the Home Health Corporation of America and retained a seat as one of the company’s vice-presidents. Unfortunately, the HHCA had serious mismanagement issues, which made it hard for Anthony to see eye to eye with other board members. She felt that their blatant disregard for Medicare guidelines would not end well for the company.
She was fired in 1997 when she was at the hospital giving birth to her second-born child. Rather than pine at her loss, she started acquiring struggling home healthcare companies to build her company, Encompass Home and Health Enterprise. She was able to start the new company with less than $500,000.
Since then, her business has been growing by leaps and bounds. She credits her success to her deep-seated faith in God and her commitment to efficient and ethical business practices. She has amassed a $700,000 fortune in one of America’s toughest healthcare niche.
Her home healthcare business survived the onslaught of Medicare changes that took down a third of her competitors. She says that the secret to her success was ensuring that she followed the Medicare guidelines to the letter, and kept her operation costs as low as possible.
She intends to use the same strategies to overcome the grave challenges brought on by the Coronavirus pandemic. To show her preparedness to fight the disease, she was among the first companies to acquire protective gear for her workers and to equip them with PPE kits every time they visit a patient’s home. Little wonder her company was voted one of the best places to work at in 2006.
Anthony is hopeful that business will continue improving as the COVID-19 epidemic evolves. Although her company took a 30% hit in mid-April, things have been looking up since various states started re-opening. Patients have been seeking elective healthcare procedures like hip replacement, which means therapy sessions have been in demand for a while now. She is, however, concerned about a possible upsurge in the numbers, which would affect her business negatively for a long time.