Jesse Willms and the Importance of Being Engaged in Your WorkMarch 4, 2021
Tips for how to get ahead in the business world abound on the internet. A quick search will reveal a host of recommendations such as the importance of business school, the role of creativity, and the need for critical-thinking skills. But perhaps one of the most oft-repeated pieces of advice revolves around the power of being engaged by your work. To better explore this, we’ve looked to the career of Jesse Willms, a well-known eCommerce entrepreneur who has used his passion for business to create a host of extremely successful endeavors.
In order to explore the manner in which Jesse Willms has engaged in his work, it can be helpful to first look to how he developed his interest in business to begin with. In order to do this, we must look all the way back to his teenage years. At that time, the future entrepreneur was still trying to find himself in the world and was actively seeking out his passions. This search would lead him to the work of some of the great entrepreneurs in history and the ways in which their businesses had affected the course of world events.
In reading through memoirs and books on business, the entrepreneur began to understand the ways in which the pursuit often focused on problem-solving and helping customers find innovative solutions. The concept was intriguing to the future business leader — he especially liked the potential that the world of business held for helping people improve their lives. He was also interested in the product development process, an area which he felt was ripe for innovation, especially as the potential of the internet became better understood.
The more he read on business, the more the entrepreneur developed his passion for the field and his conviction that it was an area he’d like to pursue. That foundation still serves him to this day and helps motivate him to continue to engage in business pursuits. Without it, it’s uncertain whether or not he would have stuck with the field for as long as he had, or if he’d have the impact that he’s been able to achieve. Just from this example alone, we can start to gain a greater appreciation of just how important an active interest can be when discussing success in the business world.
We see the effect of this interest play out very clearly in the entrepreneur’s endeavors throughout his career. One such endeavor focused on the power of targeted marketing to leverage internet traffic and draw attention to potentially useful products. At a time when many individuals were still working to figure out the power of search engines and their ability to deliver targeted advertising, the business leader was already working with their networks to bring the convenience of online retail to users around the world.
This helped give rise to the entrepreneur’s eCommerce company, which utilized advertising networks to recommend products to customers on a targeted basis. One of the major innovations that the business professional brought to his work in this area was the insight that one of the main barriers to a successful retail transaction was customer product recognition. Otherwise put, the more effectively a brand could build awareness about its products amongst its potential customer base, the more often it could convert marketing efforts into sales. By leveraging the power of targeted ad networks, the entrepreneur was able to work to overcome this obstacle and more effectively put products in a position to succeed.
Passion as a guide
The above example of the entrepreneur’s work helps to highlight some of the importance of being engaged by one’s work. When we’re not actively engaged by our work, say, in a field that we’re not passionate about, we often don’t perform to the best of our abilities. Perhaps this manifests as putting less time into our work than we might otherwise want to or perhaps it manifests as just not being as creative about our ideas surrounding our work. Whatever the particular way in which it occurs, this lack of passion can be a death knell for even the most promising careers.
By comparison, when a person is actively engaged in their work, they’re far more likely to succeed. This can come about from a variety of avenues, such as their willingness to put in the extra time to solve difficult problems they encounter on a professional basis. This passion can also manifest as a desire to learn more about one’s field. With this kind of drive to build an educational foundation, a person can become better informed about the areas of opportunity in their field and they can also better equip themselves to find success.
Another way in which passion can positively influence a person’s career is through the pursuit of additional achievement after a major success. This can be seen in the work of Jesse Willms through his latest venture, which focuses on the field of vehicle history reporting. Though many individuals may have opted to leave the field of business after an early success like he experienced in eCommerce, the entrepreneur has showcased his passion for the field by continuing to innovate.
This latest work centers around his insight that knowing a vehicle’s history can be a critical part of the process of buying pre-owned vehicles, however, these reports can be expensive. To help solve this problem, he’s turned to the same model used by many free credit report companies, which is to offer reports to users free of charge and then raise profits through advertising and sponsorship. The innovation is just one more indication that the entrepreneur’s passion for his field is continuing to serve him even after he has found initial success.
While there are many recommendations for ways to meet one’s aspirations in the field of business, perhaps none are as powerful as the benefits that can be found through encouraging authentic engagement and passion. Through these pursuits, a person can develop a drive to stay educated in their field, find innovative solutions to problems, and stay in the field long-term. The example set