AT&T CEO John Stankey Is Concerned About Some AT&T Inc. BrandsOctober 27, 2021
It’s not often that a CEO speaks out publicly that he is unhappy with his company’s brand. The story becomes even more interesting when the company is one of the leaders in its field. However, this is exactly what the CEO of AT&T did in mid-September 2021.
AT&T Inc. owns a large number of brands, including CNN and DirecTV. The international telecommunication and media company has spent hundreds of billions of dollars acquiring companies to expand its holdings. John Stankey, the CEO of AT&T Inc., commented that not all of these investments have paid off for the firm.
A Dire Assessment By AT&T CEO John Stankey
Mr. Stankey took over the leadership of the company in the summer of 2020. AT&T executive John Stankey is less than satisfied with some key issues in his company. In a recent interview, he shared that he is unhappy with the brand as it now stands.
He believes that some of the AT&T branding efforts have had their share of blunders. Mr. Stankey now prefers to keep the focus on wireless service. The company had recently paid over $160 billion for DirecTV and WarnerMedia. In spite of that huge investment, Stankey now plans to separate those two brands, both of which did not pay off, from the AT&T Inc. brand. The company also spent approximately $46 billion to acquire Time Warner, a deal that many think was bust.
About John Stankey
He is an American businessman and a longtime C level executive of AT&T. John Stankey is a member of the Board of Directors. Before he was the firm’s CEO, he was the President and Chief Operzting Officer of the organization. He previously the CEO of WarnerMedia.
John Stankey was responsible for the AT&T acquisitions of DirecTV and Time Warner. The first transaction occurred in 2015 and the second in 2018. It was also during his tenure that his company acquired CNN. AT&T operates retail stores around the world in which they sell mobile services and telecommunication equipment. John Stankey now wants this end of the business to be the core focus of the company as it has been for decades. AT&T maintains its international headquarters in Dallas, Texas.