Posted In: Advertising
When it comes to the business world, a company’s marketing campaign must achieve three main results. According to Lori Senecal, the first is that a campaign must feature a message that is well-targeted, one that reaches its intended audience. The second result is that a campaign must have a message that the audience understands while the third result is that it must inspire the audience to act. Modern day advertising can do this with the proper mix of visual images and social media marketing.