The Client-First Approach to Finance: Graeme Holm and Infinity Group Australia (UPDATE)

September 12, 2018 - By 

When Graeme Holm launched Infinity Group Australia in 2013, his goal was to help everyday Australians improve their finances and secure their futures. Since then, Holm’s customer-driven approach has gotten proven results, and Infinity Group Australia has become one of Australia’s fastest-growing debt reduction and money management services.

In a recent interview, Holm sat down to discuss his approach to finance, business, and life.

About Graeme Holm

Graeme Holm is an MBA Top 100 Broker and the director of Infinity Group Australia, with locations in Bella Vista, Cronulla, Melbourne, Brisbane, and Port Macquarie. Holm’s career in financial services spans over 17 years, with his first decade spent in a Big Four banking environment.

There, Holm became frustrated with pushing just one branded products and services and with Australian families receiving a poor deal from financial institutions. In 2013, Holm and his partner (in life and in business), Rebecca Walker, combined their passion for finance and their desire to get a better deal for Australian families, and Infinity Group Australia was born.

About Infinity Group Australia

After spending six months in research and development on problems with the Australian mortgage market, Graeme Holm found a lack of ongoing support, advice, guidance, and services for families. Infinity Group Australia changes this approach, providing a personal banker to help clients pay their loans off as quickly as possible. Clients receive monthly performance reports, detailed reviews, and assistance developing and maintaining budgets to ensure their success.

And the approach produces results: 100% of clients pay more off their home loan in the first 3 months with Infinity Group Australia than they did in the entire 12 months prior with the old bank structure. With guidance and support from Infinity Group Australia, clients eliminate an average of $41,000 in debt within 12 months.

The award-winning Infinity Group Australia offers services in debt reduction, wealth creation, and retirement solutions.

From Idea to Reality

When Graeme Holm and Rebecca Walker opened Infinity Group Australia’s first office, they had a couple of desks and one big idea: to transform the Australian loan market. Holm understood that most clients live paycheck to paycheck and make only minimum loan repayments across the 30-year term. He aimed to change that.

“At Infinity, we brought to life the concept of ongoing guidance and support throughout the life cycle of the client loan journey. Think of a ‘personal trainer for your finances.’ If you go to the gym with a personal trainer, you will get better results than without one,” says Holm.

And this sentiment rings true for Infinity Group Australia’s clients. They repay home loans with 30-year terms within 7-10 years on average. Holm says it’s all about having the right structures in place. “By having a financial coach, sticking to a weekly cash-based budget and depositing all other forms of income directly into a fully transactional loan account, you reduce daily interest charges and learn to live on the weekly budget. If you combine these strategies without falling victim to excessive spending like those new shoes or that new Tech gadget, you can and will repay your home loan in record pace.”

Infinity Group Australia Reviews

Holm explains that most borrowers love Infinity Group Australia’s supportive approach. Clients can go to work and spend time with their families while knowing that the bills are taken care of. This removes a great deal of stress.

Infinity Group Australia reviews confirm that Holm and his staff help ease their clients’ financial concerns. Customers emphasize that Graeme Holm and his team are friendly. They genuinely care about their clients’ families and make the process comfortable. Client Rachel Ninham says, “The kids are happier because we are happier, less stressed, have fun, and laugh again.”

Families also credit Infinity Group Australia with helping them reach their loftiest financial goals. “An expert told us that we were not in a position to buy an investment property. Since joining Infinity, we have four and own our own home,” say Andrew and Karene Shephard.

NRL player Jayson Bukuya says, “Thanks to the Infinity team, we’ve now purchased our first family home, which we never thought we’d be able to do.”

Collaboration and Customer Service

So what is the key to all this success? Graeme Holm says collaboration has played a key role in bringing his idea to life. “Through collaboration, we find that people and ideas are stronger. We have a strong culture within our business and we encourage employees to fill the suggestion box, share innovative ideas, and collaborate with other industry professionals,” he explains.

Excellent customer service, too, has been instrumental in the growth of the business. Infinity Group Australia provides customer-centric products and services, and they are devoted to creating a positive customer experience. “Our entire business is now guided by CX and we most recently won the Customer Experience Management Award’s 2018 ‘Overall Best Organization CX’ in Australia.”

Infinity Group Australia also gets involved with the community, giving away a Jeep and a $30,000 home renovation, providing need-based dance studio scholarships, and sponsoring the Cronulla Sharks. (That same year, the Cronulla Sharks went on to win their first NRL Premiership, perhaps coincidentally.)

In addition to collaboration and customer service, emerging trends in Fintech excite Holm. Moving forward, he plans to combine Fintech with CX “to deliver exceptional customer-centric outcomes.” Holm uses Fintech, specifically My Prosperity, to manage his clients’ financial performance and monitor his own financial position.

A Day in the Life of Graeme Holm

In his own life, Graeme Holm applies the same principles of positivity and productivity that drive his business. He starts the day with physical and mental exercise (reading a book or listening to a podcast). He also maintains a personal schedule that is divided into 30-minute increments to maximize productivity.

Holm separates daily tasks into two categories: transactional and transformational (things that will change his business). Transactional tasks are delegated to appropriate staff, while Holm attends to transformational tasks himself.

After evening client meetings, Holm creates a list of his top five transformational actions for the following day. “Before saying goodnight, I make a commitment to these actions. Nothing gets in the way of these five goals.”

One productive habit Holm recommends to others is dealing with the most difficult order of business to start the day. “If you tackle the most difficult thing first each day, it will propel you into the day with confidence and charisma. You will walk a little taller and speak a little more confidently,” he says.

Advice to Entrepreneurs

Holm says his most significant business hurdle to date has been “finding equally passionate and genuine industry talent.” He advises other entrepreneurs, “Stay true to your passion and success. Stop searching and focus on your core objective. The right talent will present itself, and it is usually when you’re not looking at all.”

Aspiring entrepreneurs also shouldn’t be afraid to offer value for free, Holm says. Offering a business owner a free consultation to reduce expenses or increase productivity may land you a paid consulting opportunity within the firm. “My personal motto is if I have delivered so much value for free, imagine what value is aligned with my paid service offering!”

When asked for a book recommendation, Holm names The Art of Thinking Clearly by Rolf Dobelli. He reads it at least twice a year. “I highly recommend this for all entrepreneurs,” he says. “It mentions one of the most profound business shifts I have ever experienced.”

What’s Next?

Since Infinity Group Australia’s humble beginnings with a couple of desks, the business has expanded to include five locations, one dedicated specifically to sports and entertainment. The company has won numerous awards in customer service, innovation, and more.

In the future, Graeme Holm and Infinity Group Australia will continue coaching Australian families to financial fitness and secure futures.

 


UPDATE: Infinity Group Australia Has Been Recognized by AFR

The Australian Financial Review (AFR) has ranked Infinity Group Australia as the number 58 most innovative company in its 2018 prestigious list.

Australian Financial Review, in collaboration with Inventium, developed a way of recognizing best performing companies across Australia and New Zealand. Seven years ago, they started publishing a list of companies that passed a tight vetting procedures.

Over time, the list has gained recognition and become a prestigious list companies strive to appear in. Out of over 1,000 companies that went through the vetting, Infinity Group Australia emerged in the top 100 most innovative companies.

In a statement, Graeme Holm expressed their excitement for the achievement and was grateful to the AFR and Inventium. He continued to congratulate his team for doing things in a different way and he expressed how honorable it was to appear in the list. He said that their debt reduction, ongoing budgetary platforms as well as service offering innovation had secured them a spot in the prestigious list.

With over 15 years of experience in the financial industry, Graeme is dedicated to keeping honesty in banks, growing his company even bigger as well as impacting the lives of Australians positively.

Posted In:  Entrepreneurs
45  comments
45 Comments
  • Thanks for sharing the article about “THE CLIENT-FIRST APPROACH TO FINANCE: GRAEME HOLM AND INFINITY GROUP AUSTRALIA”.Infinity Group Australia reviews confirm that Holm and his staff help ease their clients’ financial concerns. Customers emphasize that Graeme Holm and his team are friendly.

  • Great to see a company put the customer first, too many greedy businesses and corporations that put themselves and making money first. I will have to see if they keep their word or if theyre just all talk no action just like so many others. Great article and keep up the great work

  • Jenifer Lapinski June 27, 2018 at 11:08 pm

    This is very informative and well described. It’s easy to understand all the points being made about clients and finance. The book recommendation by Holm’s was great. I will have to read that book and learn even more from it. I enjoyed it a lot and will share what I learned with all my friends.

  • This company is doing alot of great things to help people in this economy budget their money and have a positive effect

  • Thank you for this summary, much appreciated!I was able to understand everything even it was totally new topics for me.learn lots of things that was unknown,but it was really so much informative with awesome presentation,thanks for sharing this great info.

  • This actually makes so much sense. I hadn’t really thought about it like this, but I think you lay out your argument in a perfect way. I am going to have to give this a shot now and see if it actually works. I will let you know the progress!

  • I really like this post for two reasons, number one it’s really nice to know that there’s a financial institution that is still willing to help the common person obtain their financial freedom or Independence if you will.

    I like that Graeme actually puts his personal feelings and passion for what he does, in a world were there so many bad people it’s nice to know that there are few pinpoints of light still left.

  • That’s incredible. So rarely do you find such selflessness, especially when money is on the line, much less someone willing to take their time and spend the effort to HELP other people at their expense. IN a world where banks all seem like they are out to get us and as much of our money as they can, this is truly inspiring to see someone working against the flow.

  • I love these ideas – I think he hits the nail on the head, for sure!

  • Very successful guy and interesting article, this is really helping and I hadn’t really thought about it like this, but I think you lay out your argument in a perfect way.
    It’s easy to understand all the points being made by the author, keep it up and i expect more from you

  • It’s pretty cool that he can start each day with physical and mental exercise and still run a business! I always think of successful entrepreneurs as sacrificing their health to succeed, but it is good to know that there is another way out there to go forward. Working for free to sell services later is an interesting idea, but I know that would feel bad in the moment! Still, though, you have to admit that his approach has been rather successful.

  • Finally a company that puts the customer first. Graeme Holm is such a positive person and wants to see the best happen for everyone. With such positive reviews, it sounds like a great place to work and a great place to do business. Productivity will be there when they put the customer first.

  • Starting the day off with physical and mental exercise seems to be such a common strong point we share in common. No matter how overlooked it is, health is always number 1!! Maintaining your body is just like maintaining a car or anything else.. Aside from that it’s nice to see a company for the customer.. Nowadays that’s rare. (lol)

  • It is good to see people in business and finances working in the interest of families and society. This article game me a good primer as to who this man is and why he is special. He seems to be very passionate about his work and the interests of everyday people. I wish him success in his endeavors.

  • Graeme Holm and Infinity Group Australia changed their approach to make it better. Clients can now pay more off their home loan in the first 3 months than they used to be able to and that’s great news. I think Graeme Holm and Infinity Group Australia really cares about the people.

  • Great informative article on how living can be made much easier by a better way to pay off your home loans. With a super impressive resume Graeme Holm is an MBA Top 100 Broker and the director of Infinity Group Australia has great knowledge and a very trusted top notch source for sure! Thanks for the article.

  • Really interesting read. Its was nice to see some companies put cutstomer service near the top of their approach. It was also interesting to read how he goes about his day and seperating tasks into two different categories and delegate the tasks as needed. Looking forward to reading more about the compnay and its future

  • It’s nice to see a corporation put finally the consumer in front of money for once. Hopefully they can provide their customers with the consistent service that they strive to accomplish.

  • I love these ideas! Its was nice to see some companies put cutstomer service near the top of their approach. Graeme Holm and Infinity Group Australia changed their approach to make it better. Finally a company that puts the customer first. It’s easy to understand all the points being made by the author, keep it up and i expect more from you.

  • Thank you for this summary, much appreciated!I was able to understand everything even it was totally new topics for me.learn lots of things but it was really so much informative with awesome presentation, thanks for sharing this great info.

  • I think that what Holm did building his business was excellent, What a motivated entrepreneur! His motives for helping people get themselves out of debt and live much happier and healthier lives shows that he really cares about the people in his country and wants to make a change for the better.

  • I think what Mr. Holm did for his country is amazing. He built his business from the ground up and on a trustworthy foundation, he truly cares about helping people to relieve stress and live much happier and healthier lives. What a motivated entrepreneur! Now his business Is well known for being friendly, caring and shows his excellent knowledge based off hard work with research to get his business started!

  • I love that there are people in this world that get enjoyment out of making a difference in peoples lives. Even though Graeme Holm lives in Austrialia i know that people from all over the world will read this and take his lead and make a difference where they live.

  • It seems like you guys have very good reviews. Building that personal relationship is so very important in any line of work. When a service carries into the home and helps remove stress, the benefits are enormous. I agree that the most difficult things need to be done first, it makes everything easier.

  • Thanks for this informative article on Graeme Holm. It sounds like he’s trying to make some positive changes in the world, and he’s worked hard to get where he’s at. He gives great advice for entrepreneurs as well.

  • I think that Mr.Holm dis building his business is very excellent he is a very great enterprenuer he has a great career and pursue to keep pushing foward to being successful

  • Great article. Providing services for families is important and can allow families to achieve success and become an integral part of society. Helping families to pay off their loans quickly is an important service because families have high expenses and not being able to pay them off can lead to turmoil and an increased chance the family will eventually split up.

  • Thank you for sharing such a great article, very well written and its very informative.
    I got to read about the Customers experience and relationship. The world’s most successful people are known and celebrated for all different things. Some are famous for their skills and talents, while others are distinguished by their courage or profound impact on society. It is very accurate and proven. No matter what profession we work, it is very necessary ingredient of success, treat your customer/clients with respect, work hard with dedication to resolve customer needs.

  • Nice article.very informative. I like this idea. They consider the customer is first, It’s very important.

  • Graeme Holm’s company seems like an excellent idea. I’m wondering if his services would work in with the USA market? This really sounds like an opportunity to achieve financial freedom. As a client, I would love to pay off a mortgage in three months. It seems like his company knows what they’re doing regarding finances.

  • This is a very informative article. I would put my trust in Graeme Holm and I believe his 17 years of studious experience in financial services only further increases my trust. I also love the idea that collaboration leads to success because it really is true in the real world. Tasks can be completed better with cooperation and the combined efforts of multiple entities.

  • i definitely appreciate your work regarding finance that to families are relieved from such great stress. this is really an eye-opening article about what’s happening around us. thanks to graeme holm. keep up your good work. we are expecting more deals like this from infinity group Australia. thanks for sharing nice information.

  • Very informative and helpful article. This helps me put trust in Graeme Holm seeing as his studious 17 years of experience in financing and similar services. I am also drawn to the fact that he uses collaboration to success as a core principle and I strictly agree with that. I hope to see his services work out in my country.

  • I enjoyed this article. It is refreshing to see someone who is passionate about HELPING PEOPLE. I have worked in the financial industry for many years and unfortunately, once the client has handed over their business, they are just another number to that company. The numbers speak for themselves as far as clients being able to pay more on their mortgages in THREE months than they did in a year under their other mortgage company. I would consider using your company myself and I am in the U.S! Kudos to you and your wife.

  • Kudos to you and your wife. It is refreshing to see a financial company that actually educates their clients and gives them a mortgage payment plan that expedites their loan pay-off!! So many companies are just worried about their “bottom line” that when they obtain the client’s business, the client becomes just another number to them. Your company actually “humanizes” people and this sets your company apart from the “number chasers”…..

  • Great approach to the problems of household debt and a very informative article. I like the collaborative approach to problems and it clearly produces results. It was also to good to read Graeme’s Advice to Entrepreneurs – definitely some words of wisdom there worth following and clearly the product of experience. Overall this sounds a great company with very positive outcomes.

  • very interesting read. Its was nice to see some companies put cutstomer service near the top of their approach. It was also interesting to read how he goes about his day and seperating tasks into two different categories and delegate the tasks as needed. Looking forward to reading more about the compnay and its future

  • I love Graeme Holm’s advice to young entrepreneurs, “Aspiring entrepreneurs also, Shouldn’t be afraid to offer value for free, Holm says.” It’s a great way to possibly catch a long-term paid client and get referrals! More people should think this way in the beginning of their business career. This seems like a great business model.

  • This was a very interesting article to read. Infinity Group Australia sounds like an amazing business dedicated to helping people reach their financial goals such as paying off a home quicker or purchasing investment properties. I was pleased to read that Infinity Group Australia also participates in activities to give back to the community – which I feel like businesses often forget to do.

  • Thank you for sharing such a great article, very well written and its very informative.
    I got to read about the Customers experience and relationship. I learn lots of things but it was really so much informative with awesome presentation, thanks for sharing this great info.

  • This is a very informative article. The world’s most successful people are known and celebrated for all different things. Some are famous for their skills and talents, while others are distinguished by their courage or profound impact on society. It is very accurate and proven. No matter what profession we work, it is very necessary ingredient of success, treat your customer/clients with respect, work hard with dedication to resolve customer needs.

  • I especially loved reading the “from idea to reality” part. I often struggle with coming up with a million ideas but it’s so difficult to implement them. It takes reading inspiring stories like this to get that itch again. Thank you for your story!

  • Thanks for sharing a great article about Graeme Holm and the Infinity Group Australia. In a field where a lot of companies and people are so profit-driven, it is great to see someone who genuinely seems to care about people. Financial freedom is so so important to help people stay out of vulnerable situations.

  • Integrity in the banking industry, what a novel concept! Focusing on mental and physical fitness early in the day seems to really pay off. Inspirational, especially the focus on the customer. Missing in the business world these days.

  • really informative article. easy understand, detailed described. Graeme Holm was a very great enterprenuer. He gives great advice for entrepreneurs as well.thanks for sharing…

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