UPDATED: Victoria Doramus – Consumer Trends Expert, Recovery Expert, and Dedicated Volunteer
Victoria Doramus is an experienced trends specialist with a history of applying creative solutions to identified market patterns. Her areas of professional expertise include consumer trends in fashion and design, lifestyle content and branding, and workplace leadership and teambuilding, among others.
She possesses extensive experience in identifying, researching, and documenting trends in various sectors and proposing appropriate remedies for marketing and creative problems. A history of creative and advertorial work has allowed Victoria Doramus to cultivate great insight into new marketing strategies and innovative problem-solving solutions. She is currently using her talents to benefit the charity sector, exploring innovative ways to help those in need and make the world a better place.
Victoria Doramus has a long history in the creative media and communications sector. She has taken on a wide variety of roles within the industry; these roles have focused on copy and other content creation, networking, creative campaigns, and market analysis, among other skills. Through these varied and meaningful professional roles, she has gained practical skills in project management, market research and analysis, budgeting, recruiting, and networking. She has also gained a deep understanding of the artistic and creative aspects of marketing and branding.
Specifically, she has gained – and demonstrated – a variety of useful skills through her work experience. Some of these skills and areas of expertise are as follows:
ASSISTANT AND PLANNING
Victoria Doramus is skilled at handling logistical and financial matters in a professional media context. Directly following her graduation from college, she worked as an Assistant Media Planner at Mindshare, a global media and marketing agency, in the company’s Los Angeles office. In her role as Assistant Media Planner, she was responsible for negotiating with and strategically choosing media vendors to ensure that her media team stayed within its budgetary parameters.
In addition, from 2014 to 2016, Victoria Doramus served as television and film director Peter Berg’s personal assistant. She managed Mr. Berg’s New York City property, including domestic employees, household supplies, and relationships with contractors and building management. She also handled personal errands for Mr. Berg.
Victoria Doramus has worked as a creative consultant for such well-known brands as Stila Cosmetics and J.Crew. She contributed visual materials and creative concepts to the brands’ collaborations over several years. She also fostered her skills as an art director in this role.
TRENDS AND LIFESTYLE WRITING
Victoria Doramus is a skilled and experienced writer on several subjects, including the arts, trends, branding, marketing, and lifestyle. Her original writing credits include many contributions to Trendcentral, a daily online trend newsletter, and The Cassandra Report, a quarterly lifestyle trend report; she wrote these pieces as part of her role as Youth Market Trend Analyst with the Creative Artists Agency. She has also published pieces about trends in widely distributed media outlets such as Cosmopolitan, USA Today, and The Huffington Post.
She has also demonstrated her writing and research abilities as a ghostwriter. Her ghostwriting work has been published in the books Decades: A Century of Fashion, The Modern Girl’s Guide to Sticky Situations, Menu Dating: Taste-Test Your Way to the Main Course, and What’s Next: The Expert’s Guide.
LIFESTYLE AND MARKET TREND EXPERTISE
Victoria Doramus has cultivated trend expertise in multiple areas over the course of her career. Her work with Stila and J.Crew, the Creative Artists Agency, and Trendera all relied heavily upon her knowledge of market and lifestyle trends, as have her aforementioned writing projects.
MARKETING AND ADVERTISING STRATEGY
Victoria Doramus has successfully created marketing, advertising, and branding strategies for many clients. She began working in this capacity as a new college graduate, as part of her position at Mindshare.
Since then, she has brought this ability to her role at the Creative Artists Agency, as well as to her position as the West Coast Director of Trendera. She has created both print and multimedia marketing and advertising plans for her clients.
In addition to her extensive professional knowledge and experience gained on the job, Victoria Doramus has gained knowledge and skills through her educational pursuits. In 2002, she moved from her hometown of New York City to Boulder, Colorado to matriculate at the University of Colorado Boulder.
While studying at Boulder, she gained a passion for writing and communications and decided to pursue a career that would allow her to focus on these pursuits. She concentrated on her studies and learned to design, create, produce, and edit many kinds of creative and advertorial content, including text copy, video, audio, and graphics.
In 2006, her hard work as an undergraduate paid off: she successfully graduated from the University of Colorado Boulder with a Bachelor of Arts degree in Journalism & Mass Communication (with an emphasis on Advertising Copywriting).
Several years after earning her Bachelor of Arts from Boulder, Victoria Doramus decided to further her education and went “across the pond” to Sotheby’s Institute of Art in London, United Kingdom. At Sotheby’s, she increased her understanding of art history, contemporary art, design, and fashion history in semester-long intensive courses called Foundations of Western Art and Contemporary Design.
In 2016, Victoria Doramus started working with several charities and volunteer causes. Today, she continues to work with these nonprofit organizations in a volunteer capacity. Her extensive involvement with charitable causes includes the following:
ENCOURAGING RECOVERY FROM ADDICTION AND ADVOCATING FOR YOUNG PEOPLE WITH THE AMY WINEHOUSE FOUNDATION
Victoria Doramus is a recovery expert and a volunteer for the Amy Winehouse Foundation. The Foundation is named for the iconic British singer and songwriter Amy Winehouse, who publicly struggled with drug and alcohol addiction and who, tragically, succumbed to her addiction in 2011, dying of alcohol poisoning at only 27 years of age. Her death was mourned by millions of fans around the world. Amy Winehouse’s father, Mitch, and other family members announced the launch of the Foundation later that year, on what would have been her 28th birthday.
The Foundation’s initiatives revolve around its three major goals:
- Informing young people about the perils of alcohol and drug misuse (as well as supporting those who are currently struggling with drug and/or alcohol misuse problems, encouraging them to seek and continue treatment and helping them to thrive in recovery);
- Supporting people who are at the highest risk for developing substance addiction (including socioeconomically disadvantaged and otherwise vulnerable folks); and
- Using music to support the personal development of at-risk and disadvantaged youth.
One of the Amy Winehouse Foundation’s major projects is Amy’s Yard, a program that shares Amy Winehouse’s state-of-the-art London recording studio with disadvantaged aspiring musicians between the ages of 18 and 25. The 12-week program helps these vulnerable young adults to develop music skills and music industry knowledge, as well as general life, coping, and job search skills.
The Foundation also operates Amy’s Place, a dedicated recovery “halfway” house for young women. Young people tend to face unique challenges in recovery from addiction. Further, the recovery community can feel male-dominated, which may be discouraging or even threatening to vulnerable young female addicts, many of whom have endured violence and trauma. Amy’s Place is a safe haven in East London for women ages 18 to 30 who are overcoming addiction and related obstacles.
In 2013, the Amy Winehouse Foundation launched its Resilience Programme for Schools. The United Kingdom-based program aims to teach secondary school students about identifying and avoiding drug and alcohol misuse. It also educates students about dealing with emotional issues in a healthy way. The Foundation is joined in this initiative by Russell Brand, a celebrity who is also a recovering addict.
Russell Brand is far from the only star to have been touched by the important work of the Amy Winehouse Foundation – many celebrities and other prominent members of the entertainment industry have joined in to the support the charity as well. These supporters include DJ-songwriter Mark Ronson, pop group One Direction, rapper Nas, singer Foxes, newscaster Jon Snow, record executive Monte Lipman, and actress and model Kiera Chaplin, among others.
Victoria Doramus is an addiction and recovery expert. Like so many of the most knowledgeable and effective experts, she has herself experienced – and suffered the consequences of – addiction. In an article about the Foundation she published on the online platform Medium, Victoria Doramus writes that she is a “fierce supporter” of the charity. “I have been very impressed by the Amy Winehouse Foundation and their efforts to keep Amy’s spirit alive through the power of education, music, and specialized care for women. … The Amy Winehouse Foundation is doing an amazing amount of good in this world and I am honored to be involved with their efforts to make a true change,” she continues.
OPENING UP NEW POSSIBILITIES WITH ROOM TO READ
Victoria Doramus is deeply involved with Room to Read, a nonprofit organization founded in 2000 based on the belief that “world change starts with educated children”; this motto has inspired Room to Read to pursue higher literacy rates and educational access for children living in the Global South (also known as the developing world).
Specifically, the organization is committed to helping children from disadvantaged backgrounds to form life-long, life changing reading habits and literacy skills. The organization also pursues educational equality and access for girls in regions where many girls are denied the opportunity to focus on – or even attend – school; the nonprofit aims to make it possible for girls to finish secondary school (instead of leaving earlier due to family responsibilities and other gender-specific considerations) and to learn important life skills that will empower them and enable them to take care of themselves and their families.
Over 12 million children have benefited from Room to Read’s work and services across ten countries: Bangladesh, Cambodia, India, Laos, Nepal, Sri Lanka, South Africa, Tanzania, Vietnam, and Zambia. Room to Read has built over 12,000 libraries and nearly 1,500 schools in these countries, and the organization is continuing to establish educational institutions and to do its vital work. The organization has also awarded long-term educational scholarships to nearly 14,000 girls in Asian and African countries.
Room to Read is committed to being a responsible and effective organization and to avoiding the issues that are sometimes associated with international nonprofit organizations working in the Global South; to that end, the organization works closely with local communities, organizations, and governments (as well as national governments) to achieve its goals and create lasting change. Its efforts – and incredible results – have gotten the organization noticed and recognized by many distinguished groups. Room to Read has received awards and formal recognition from the United States Library of Congress, UNESCO (the United Nations Educational, Scientific and Cultural Organization), Reader’s Digest magazine, The Global Journal, and NGO Advisor, among others. The organization even boasts a rare 4-star rating from Charity Navigator.
Room to Read’s inspiring mission and impressive credentials have attracted the support of many philanthropically minded celebrities, including actors and comedians like Salma Hayek, Jack Black, Will Ferrell, Molly Shannon, and Fred Savage.
RESCUING VULNERABLE PETS WITH BEST FRIENDS ANIMAL SOCIETY
Victoria Dormaus has always possessed a great love of animals. Her passion for animal rights led her to begin volunteering for Best Friends Animal Society, which was founded in 1984. The organization’s projects include both animal rescue and advocacy efforts. In addition to rescuing animals from “kill shelters” (where they are likely to be put down), Best Friends fights for public recognition and policy reform to end the killing of cats and dogs in shelters. The organization is also committed to ending homelessness of dogs and cats, as well as eradicating puppy mills.
Best Friends Animal Society opposes the killing of dogs and cats in animal shelters; over 5,000 animals are put down every day in the United States. The organization advocates for alternate solutions like pet adoption, fostering, neutering and spaying animals, and trap-neuter-return (TNR) plans for feral cats.
Best Friends Animal Society operates the largest no-kill pet sanctuary in the United States; this sanctuary is called Angel Canyon, and it is located in Kanab, Utah. The organization also has several regional programs, which are located in Los Angeles, California; New York, New York; Atlanta, Georgia; Houston, Texas; and Utah (with statewide programs headquartered in Salt Lake City).
Many famous animal lovers are supporters of Best Friends Animal Society. These supporters include musicians, actors, TV personalities, and other celebrities, like Hilary Swank, Charlize Theron, Willie Nelson, Ellen DeGeneres, Clint Eastwood, Denie Richards, Mario Lopez, Allison Janney, and Wolfgang Puck, just to name a few. Even famed primatologist and animal rights advocate Jane Goodall is a supporter of Best Friends.
Over its past nearly 25 years in operation, Best Friends Animal Society has contributed substantially to the reduction in the number of animals killed in United States shelters. This number has declined from a shocking 17 million per year to only 2 million per year.
REBUILDING LIVES WITH THE WOMEN’S PRISON ASSOCIATION
Victoria Doramus also focuses her philanthropic efforts on some of America’s profoundly underserved – but growing – populations: incarcerated women, previously incarcerated women, and women facing the prospect of arrest and incarceration. The Women’s Prison Association (WPA), which is the oldest American women’s advocacy group, aims to aid women in all stages of involvement with the criminal justice system. Many of the organization’s projects are based in Victoria Doramus’s hometown of New York City (as well as across New York State), which is just one reason that the nonprofit is so near and dear to her heart.
She was also inspired to assist WPA in its mission by her own experience with the law, which occurred when she was struggling with addiction. In an article published on Medium, Victoria Doramus writes that her arrest made her feel hopeless and explains why she felt compelled to join WPA as a Community Volunteer: “I support Women’s Prison Association because I want other women who feel like I used to feel to know that it’s not over for them. There’s so much more to life than suffering and prison. There’s new life and with life comes hope.”
WPA is currently engaged in many important boots-on-the-ground projects, including operating residential programs that serve as alternatives to incarceration; providing education and support for HIV-positive incarcerated women; facilitating mentorship and peer support for women leaving jail and prison; accessing legal services for incarcerated mothers; teaching household budgeting and life skills; seeking out treatment options for women experiencing addiction, mental illness, and other health issues; and donating needed resources to formerly incarcerated women struggling to get their lives back. WPA also advocates for prison reform and community-driven alternatives to incarceration, both in New York and nationwide.
WPA’s important mission, illustrious history, and hard work have earned the support of high-profile individuals who are aware of America’s growing female incarceration problem. Perhaps most notably, many members of the cast of the Netflix series Orange Is the New Black, which is set at a women’s prison in New York State, have partnered with WPA. These cast members include Taylor Schilling, Uzo Aduba, Lea DeLaria, Emma Myles, Tamara Torres, Alysia Reiner, and Joel Marsh Garland. Orange Is the New Black creator Jenji Kohan is also a supporter.
After over a decade of fruitful work experience in the creative media and communications industry, Victoria Doramus is self-employed and moving forward in a new and exciting direction. She has turned her attention to philanthropic pursuits and is focusing on giving back on a full-time basis.
Victoria Doramus has extensive experience in media, creative marketing, trend analysis, writing, and project management. These varied experiences have helped her to cultivate a unique set of skills that is perfectly suited to the nonprofit world and to mission-driven work in general; her commitment and compassion also make her well-suited to this type of work. She looks forward to continuing to dedicate her talents to the organizations she’s passionate about, and is always open to learning about new mission-driven opportunities.